underwater music festival

class: production II

year: spring 2019

tools: indesign, illustrator, photoshop

description: a complete campaign buildout to hype people up for the underwater music festival! The Underwater Music Festival takes place in Big Pine Key, Florida and was started to raise awareness for coral preservation. Divers and snorkelers gather at Looe Key Reef, which is part of the only living coral barrier reef in North America. Sound travels 4.3 times faster in water, but people can still listen to the playlist on a local radio station.

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